Contributed post
In business, everything that you do should be seen as a branding and a marketing opportunity – absolutely everything! For example, this even rings true when you go to the toilet. You can get company branded toilet roll after all. Plus, if you go into a store or any type of business and the toilets are disgusting, it gives you an awful impression of the brand and the company overall, right? Everything we do has a massive impact on the way our business is viewed.
One of the most important branding and marketing opportunities that a lot of companies fail to capitalise on is when they are holding a corporate event. Conferences, meetings, trade shows, exhibitions, presentations, and alike – these all present you with monumental opportunities to strengthen your brand identity. However, this is only going to be the case if you make the most of this opportunity.
One obvious thing that all companies should do, no matter what event they are hosting, is make sure that the room or venue they have hired is covered in their company’s branding. You should make sure that the room includes your business cards laid out, logos, and posters. Don’t underestimate how important this is. You need to make sure people see, acknowledge and remember your brand.
You can also get unique venues and unique stands and stalls that will help your business to stand out from the crowd at any type of event. Take a look at these inflatable buildings to get a good understanding of the different options that are available. Something like this is bound to impress all of your clients and potential clients.
There are occasions whereby events will automatically crop up. For example, you may have a training day with a new selection of staff. These days are presented to you on a plate and, therefore, it is up to you to twist them and use them as a branding prospect. A lot of business owners overlook this and fail to capitalise on such occasions as a branding opportunity. Nevertheless, you also have to go searching for corporate events as well. Constantly keep on the lookout for new trade shows and exhibitions that you can be a part of.
When you are hosting an event yourself the branding side of things can be a little bit difficult. After all, this is unlikely to be the main reason why the event is taking place. Nevertheless, this does not mean that your business cannot capitalise on it. First and foremost, you need to consider the people you are going to invite. You should see everybody as a potential contact book entry. Moreover, don’t just think about them but all of the other people they are likely to be in touch with and therefore can put you in touch with. You need to think about the manner in which you are going to invite people as well, as this sets the tone for the entire occasion.
In addition to this, you should pick a corporate events venue that is known for hosting business events. There are lots of venues which have a conference room yet are more suited to parties. You should narrow down your search into a more business based venue. This is because you may bump into people whilst you are there, people may hear that you held an event there, and so on and so forth. Practically it is a great way to drum up interest.
Furthermore, business meetings provide a great way to make an impression because you personalise your relationship between your company and others (or members of the general public). This is important because it creates that loyal bond between customer and seller, as well as a bond between professionals. You can give people a glimpse into your personality and this will act as giving them a glimpse into the company’s heart and core. The people behind a company truly make its personality.
As you can see; every opportunity is a branding opportunity. No matter what type of event you are hosting or attending, be it a training day or a trade show, you need to make the most of this chance to brand your business to full effect.