Contributed post
Blogging and shopping go hand in hand. Many blogging themes will feature product recommendations, reviews and trend forecasts that are designed to help the reader buy something. It makes sense, therefore, that a blog itself can become a successful shopping destination. If you’re looking for a way to make more money from your blog, then adding an ecommerce element could help you on the path to success. Read more about how it’s done below.
Spend time developing your blog
It helps to have a successful blog as a base for starting your online store. Having some regular, loyal readers will help you sell products and ensures that you already have a target audience to market your products to. Take a look at some techniques on growing your blog following first to help you increase your page views and develop that audience.
Find the best products and services for your blog
There are all sorts of things you could be selling on your blog, but it’s important that whatever you decide to sell fits within your blog’s themes – otherwise it’s going to attract an audience who won’t buy anything. Spend time researching the different types of products your readers would be interested in or take inspiration from other bloggers who have developed successful online stores.
You should also take time to consider the different supplier and service providers you’ll be using for your blog. You’ve got a choice of couriers like National Pallets to choose from, as well as product manufacturers, packaging companies, etc. Spend time researching which will be the most cost-effective and reliable for your business to help stand the biggest chance of success.
Step up your promotion strategy
Many successful blogs market themselves once they’ve got a good following, but now that you’re adding an extra arm to yours, it’s time to up your marketing strategy. Forget what you already know and take the time to research and use different digital marketing techniques for your blog, You’ll want to attract new visitors as well as promote your products to your existing readers, so a solid marketing strategy is a must.
Build it up gradually
Investing in an online store is a big financial investment, so starting off slowly and building it up could be a way to minimise your financial risk. Stock a couple of products to start with and see how well they take off before you start investing in a few more. Having a limited amount of stock will also make your items more covetable, so you could start a bit of a frenzy by stocking a ‘must-have’ item with limited stock.
An online store could be a gateway to further blogging success, helping you to develop your own business and enjoy the benefits of working for yourself. If you’ve got an idea for an online store for your blog, it’s certainly something to think about to help make money from something you’re already passionate about.