Contributed post
Marketing is one of the most important parts of any business; promoting your business to the right people is the only way you will become successful. You could have the most innovative business idea or product out there, but if you’re not marketing it correctly, you can pretty much guarantee that your business will not succeed.
Marketing is key in the digital age!
In this post we’re going to talk about how you can save time and money with your marketing. Read on and you might have some great ideas on what you can to do make your business far more successful and efficient in no time at all:
1. Get Customer Feedback And Use It Wisely
Customer feedback can help your business to improve in numerous ways. Making sure you regularly ask for their feedback and then using it to your advantage is key. You can use it to figure out which services to keep and which to cut, for example, which will help you to stay more productive and efficient. You should also be monitoring your results with certain strategies – how long are customers staying on certain pages? What is their path to buying something?
2. Really Improve And Hone Your Website
Your website is your 24/7 storefront and it’s going to make a big impression on your audience whether you like it or not. Make sure you really improve and hone your website to make sure that as soon as people are clicking on it, they feel compelled to continue exploring and eventually buy. If they don’t buy, they should at least feel compelled to visit again and learn more. Make sure it loads fast, is easy to navigate, contains lots of helpful information, and doesn’t make the buying process too complicated.
3. Start Getting Results Right Away
Organic SEO strategies are great, but they take time to work. Strategies like PPC can help you to get results right away. Looking at companies like Search south can give you an idea of what PPC entails and how to start using it to your advantage.
4. Take Advantage Of Content Marketing
Creating content with the goal of adding value to the lives of your audience is a must. Content marketing can be done with blog posts, vlogs, and other types of content. Give it away for free, become known as experts in your industry, and people will want to work with you. Plus, blogs and videos can be very cost effective and sometimes even free to create and upload – although you may want to invest in equipment to make them higher quality.
5. Automate What You Can
Automation will save you a ton of time. Can you automate your email newsletter, or your blog posts? You will need to do a little work to set these things up, but eventually you’ll barely need to think about them.
6. Website Testing
Using Google Search Console to add your website means you can make use of free monitoring tools to keep an eye on the health of your site. Google will test your site automatically and record metrics such as traffic. You’ll no longer need to test your site one page at a time this way!